This programme is aimed at solo professionals (eg. consultants, coaches, therapists, doctors, dietitians, psychologists) and also small businesses such as restaurants, retail stores, gyms, private schools, trade companies, small manufacturing units etc., wishing to grow their business results.
You see, marketing is the neglected child of the "entrepreneurial family"... All family members scold them because they don't produce satisfactory results (sales), but few are willing to take them seriously and take care of them...
On the other hand, the reality is that your professional outcomes are 80% the product of your marketing activity and only 20% a matter of the work itself! In other words, business success is linked to your positioning in the Marketplace, the message you get across, how you communicate with your prospects and how you relate to your customers.
In addition, marketing success is a function of pricing, discounts / offers, smart advertising, customer service levels and also, the attitude and mood both yours and of the people working for you.
We will have the opportunity to look at all those factors in this marketing / business coaching programme. Furthermore, modern approaches, based on the principle of offering value in advance, as well as social media and internet marketing strategies and tactics will be presented.
Finally, we're going to delve into a little bit more depth, to talk about customer's psychology (fears, expectations) and also your professional confidence, your ability to focus your efforts, and systematize the sales process followed.
Indeed, a highly valuable and practical entrepreneurial course, which can change the way you view your work and help you take it to the next level!