This programme came as the result of our observation that quite often, solo professionals and small business owners put the emphasis of their efforts on their job rather than on how to promote it. They may-either consciously or unconsciously-believe that since they are good at what they do, like their job and offer quality services, customers will show up almost effortlessly.
In reality, although love for one's profession, knowledge, experience and quality are some of the prerequisites of success, they are not sufficient to produce the financial results sought! Thus, here comes the necessity of marketing as the means to reach out to more clients and grow your business.
Moreover, nowadays under the pressure of the economic crisis, having the right, winning psychology as a professional and applying the appropriate marketing tactics, are more important than ever to secure financial survival and bring about the level of professional success you seek out!
Creating your own professional vision based upon a powerful idea (concept)
Setting compelling and clear goals
Identifying and overcoming myths and limiting beliefs that hold you back
Recognizing your competitive advantages; choosing the right target -audience
Researching your customers' needs
Crafting enticing product / service offers
Building a strong professional identity
The 2-stage customer attraction model
5 marketing strategies to find more clients
Handling the sales conversation effectively
Asking for money; closing beneficial deals
Delineating a practical marketing plan
Duration: 5 lessons / sessions. Comprehensive course notes are included.